The storytelling of news
Bisbo India is India’s first and the only YouTube channel to create animated current news videos and has a combined subscription base of over 1.5 million subscribers, with 125 million views across 10 language channels. It is the only producer of news content in animated format.
Bisbo India was awarded “Best Startup in Asia” in 2018-19. The channels presently have a watch time varying between 40-75 million monthly minutes, watched by adults in the age group of 15-44. The news videos are comprehensive, covering real hard news in a fun, imaginative way and always end with a limerick or poem on the subject. Each screen is individually drawn by a team of 15 full time illustrators/animators and written by a desk of journalists having prior experience in well-known brands in traditional news media.